Journal
Cart Abandonment E-Mails für Shopify optimieren
Warenkorbabbrüche gehören zum Alltag jedes Shopify Shops. Nicht jeder Abbruch ist ein verlorener Kunde. Viele sind Teil des Entscheidungsprozesses. Genau...
Klaviyo Welcome Flow richtig aufsetzen
Der Welcome Flow ist oft der erste echte Kontakt zwischen einer Marke und einem potenziellen Kunden. Genau deshalb wird er...
Klaviyo Flows, die bei Shopify wirklich Umsatz bringen
Klaviyo ist eine Infrastruktur. Es versendet E Mails, verarbeitet Events und ermöglicht Segmentierung. Umsatz entsteht erst dann, wenn diese Möglichkeiten...
The 5 biggest mistakes Warhammer shops make in email marketing – and how to avoid them
Why email marketing is crucial for Warhammer shops Warhammer fans are loyal customers with a high willingness to buy. However,...
The truth about open and click rates: Which KPIs really matter?
Many Shopify retailers in the hobby sector (Warhammer, Pokémon, etc.) rely on open rates to measure the success of their...
A/B testing & segmentation: How to improve your email marketing based on data
Why is data-based testing so important in email marketing? Many Shopify merchants rely on gut feeling rather than measurable results...
Email automation for Shopify: How to efficiently optimize your campaigns
Why is automating your email marketing essential? Many Shopify merchants use email marketing, but they're wasting enormous potential because processes...
Data-driven testing: Blog articles about A/B testing & segmentation
Why is A/B testing so important in email marketing? Without continuous optimization, you're wasting conversion potential and revenue . Data-driven...
